Your area of responsibility
Online Performance Marketing
Social Media Marketing
- You implement SEA (Search Engine Advertising) and SMA (Social Media Advertising) with appropriate tools and KPIs.
- You build and optimize landing pages to a high content and visual standard.
- You develop content for whitepapers, landing pages, and ads.
- You make customers aware of their problems and demonstrate how these wouldn't even arise with Equipme.
- You generate a plethora of MQLs (Marketing Qualified Leads) and hand them over to sales.
- You proactively track campaign performance and costs and regularly report on performance and insights to the team.
Social Media Marketing
- You develop Equipme into a brand and thought leader.
- You write social media articles and publish them independently on a regular basis.
- You regularly report on interesting events, success stories, and user stories.
- You work on continuously increasing the reach on social media.
- You manage the social media accounts, measure the effectiveness of actions, and proactively suggest improvements.